"You are capable of more than you know."
In nature, emeralds are formed when three distinct elements: chromium, vanadium, and iron are found within a mineral called, beryl. Chromium is a "brittle, hard, transition metal." Vanadium is also "a hard, transition metal, yet it is malleable." And iron is "a metal that helps to shape a lot of the earth’s inner and outer core." Interestingly, the mineral in which these metals must be found to create such a rare and beautiful gemstone, beryl, is a combination of aluminum and oxygen. Aluminum is a metal that is able to repel corrosion through a process called, passivation which means, it is not affected by the environment. And oxygen, is the life-supporting element of the air.
Emeralds are tough, unique and complex, just like Emerald Millard, the creator and founder of Emerald City Boutique. By day, Millard works as a Pediatric Occupational Therapist. She spends her time caring for children, helping them to regain their confidence and their strength. By night, she works on building her business as an online boutique owner where she has the opportunity to build the confidence of her clientele through fashion. Millard describes her personal style as a balance of cute, girly and comfortable. As a self-identified introvert, she typically shies away from drawing a lot of attention to herself, but as a recently married woman, she and her husband attend events more regularly, causing her to rethink her wardrobe and still find ways to stay true to her unique flair. Emerald’s brand message is, “Be Unapologetic About Being Authentically You.”
At Emerald City Boutique, customers can shop a variety of styles ranging from chic, statement, to every day pieces that are sure to be a great addition to any woman’s wardrobe. What sets this boutique apart from others is Emerald’s personal touch. On the website, there is a section called “Shop Emerald’s Closet.” This unique feature was inspired by the comments that Millard would receive on her social media pages from people who liked what she was wearing and wanted to know where to purchase the articles of clothing. Millard is not stingy about sharing and being a blessing to others. When asked why this was an important part of her brand, she responded, “If it’s not in my boutique, something I got from somewhere else and I feel like I’m not going to wear it again, why not resell it so that someone else can have it in their closet to enjoy.” It is that type of attitude that will help her go far in life and in business.
Social media is a marketing tool that can help launch businesses from one level to the next. As a young entrepreneur, Millard admittedly is a bit green. She mentioned, “owning this boutique has stretched me in the area of sharing more of myself and my life. I am learning and trying to increase my knowledge and strength in that area.” Rest assured, as she continues to work, learn, grow and expand her business, she has a support system that is helping her transition smoothly into the fashion, beauty and lifestyle industries; namely, Tamara Hush Lee, founder and creator of the notable Hush Boutique. Emerald says that Lee not only serves as a style influence for her but also as a friend and style mentor.
Millard declared, “There are no rules in fashion.” In her new entrepreneurial pursuit, she is offering a fresh perspective, establishing herself as a strong voice, learning how to be flexible in her marketing approach, and how to remain unfazed by what society deems as trendy or not. Emerald desires to build a brand that celebrates every woman and aspires to have Emerald City Boutique be the central hub for all things beauty. She wants to promote positivity and a Christian message through her life, her professional work, through her business, and through her wardrobe. Exciting things are on the horizon for this gem! We are looking forward to seeing her shine.
To get connected with Emerald City Boutique just follow the yellow brick road to @loveemarldcity on Instagram or visit the website at www.loveemeraldcity.com
About Emeralds. https://www.fourmine.com/education/gemstone-education/emerald-gemstone/formation